Phase One: Build It
1. What Marketing Isn’t
Marketing gets leads. Sales closes them. Stop expecting your Facebook post to sell a $25K unit.
2. 90-Day Marketing Plan
Make a plan that works in the real world, like when your parts guy calls in sick and it rains all week.
3. Building a Budget
Give your money a job and stop wondering where it went. Bonus: Find out if co-op is worth it.
4. Where’s Your List?
Your customer list is everywhere, website, desk drawer, maybe Barb’s inbox. Let’s find it and use it.
5. Targeting Existing Customers
You already have fans. Call them. Email them. Sell to them again.
6. Planning for Leads
A lead without a plan is a missed sale. Set up your follow-up before the phone rings.
7. Getting Decision Makers on Board
Tired of chasing approvals? Host one monthly meeting and get it done.
8. Website Basics
If your website can’t sell, it’s just a digital flyer. Fix that.
9. Mass Email That Works
Write emails that feel like a human wrote them. Bonus points if they actually get opened.
10. Co-Op Sanity Check
Just because it's half off, doesn't mean it's right for you. Ask five questions before you say yes.
Phase Two: Boost It
11. CRM or Spreadsheet That Works
Stop writing leads on napkins. Track follow-up like a pro, even if it’s just in Excel.
12. Are Google Ads Worth It?
Figure out if your ads are working or just making Google rich.
13. SEO & Blogging
Want to show up online without paying for it? Write about what your customers are Googling.
14. New Customer Strategy
The people who need you don’t know you exist—yet. Let’s fix that.
15. Open Houses That Work
If you're grilling burgers, you should also be gathering leads. Make your open house worth the work.
16. Move Service Customers to Sales
They trust your service tech. Use that trust to start the next sale.
17. Make Parts Fun (or at Least Profitable)
You don’t need to be flashy. You just need to stop being boring.
18. Landing Pages That Don’t Leak
If your landing page has 10 links and no clear button, it’s not working.
19. Social Without Burnout
You don’t need to post daily. You just need to post stuff people actually care about.
20. Manufacturer Leads
They gave you leads. Don’t let them die in your inbox. Follow up already.
Phase Three: Multiply It
21. Protect Your Website
ADA, mobile, and password safety, because getting hacked is not a vibe.
22. Grow Your List
More contacts = more customers. Get serious about growing your list.
23. Get on the News
You’ve got stories. The local news needs them. Let’s make it happen.
24. Monthly Reporting That Makes Sense
You don’t need a dashboard. You need 9 numbers and 20 minutes a month.
25. Hybrid Marketing
Mail works. Follow-up makes it work harder. Combine print and digital like a pro.
26. Warranty Inspections
Fill your slow season with smart service offers that lead to sales.
27. Get Everyone on the Same Page
Website, social, and ads should be friends. This makes sure they are.
28. Automate Like a Human
Save time without sounding like a robot. Yes, it's possible.
29. Shows & Fairs That Bring Leads
You’re already at the event. Let’s make it count.
30. The Marketing Mindset
You’ve got the tools, now let’s make it a habit. No more panic marketing.